Accessibility Tools

  • Content scaling 100%
  • Font size 100%
  • Line height 100%
  • Letter spacing 100%

Flip-flops

by
April 2004, no. 260

Flip-flops

by
April 2004, no. 260

On-air banter. It’s a staple of radio and television shows seeking to project a friendly, accessible image. Think of the chats between Steve and Tracy on Today, and Mel and Kochie (and, increasingly, their viewers) on Sunrise. Chats between news, sports and weather presenters are routine. It helps if the weather presenter is gorgeous, zany or eccentric, such as Tim Bailey on Channel Ten’s 5 p.m. news in Sydney or the semi-retired Willard Scott on the NBC Today show. (There was never any evident warmth or banter between Channel Nine’s Brian Henderson and Alan Wilkie, one of the few actual meteorologists on air.) The presenters are meant to seem ‘just like us’ as they yarn about their weekends, their birthdays and their children. Some of the chats, particularly between radio hosts, are designed to personalise and promote interest in what’s coming up on the next programme.

Leave a comment

If you are an ABR subscriber, you will need to sign in to post a comment.

If you have forgotten your sign in details, or if you receive an error message when trying to submit your comment, please email your comment (and the name of the article to which it relates) to ABR Comments. We will review your comment and, subject to approval, we will post it under your name.

Please note that all comments must be approved by ABR and comply with our Terms & Conditions.