Media

Phillip Knightley prefaces his book with these definitions, so which does he want to identify himself with? Surely not the first. A mere scribbler he may have been early in his career, especially when he was recycling other journalists’ stories (hacking them about, perhaps?) at the London officer of the Australian Daily Mirror. But no-one, now, could call him a poor writer.

The arguments about control of the media seldom mention radio. Yet, because it is cheap to operate, portable, and user-friendly, radio is powerful and governments are always mindful of its potential.

In recent times, we hear, stars of TV serials such as Neighbours and Home and Away have been mobbed on arrival at Heathrow Airport, and recognized even in Finland – Australian production houses appear to have a talent for capturing on screen alluring fantasies and traumas for purveying to mass audiences, both home and away. The foundations for this sorely-needed export industry were doubtless laid in the 1940s and 50s, when Australian radio serials and drama were heard around the globe, at least in English-speaking countries (subtitles are difficult on radio). At home, hundreds of hours of drama were pumped out every year on ABC and commercial stations ...

At a recent international conference at Victoria Falls, Mr Rupert Murdoch spoke passionately of the role of a free press. His national masthead, The Australian, reported the essence.

One of the truly astonishing accounts to emerge in Munster’s account concerns another US president, John F. Kennedy, whose press secretary, Pierre Salinger, forged a cable in Murdoch’s name to kill a Murdoch report of an off-the-record talk he had with the president. The cable, sent through State Department channels, was signed ‘Murdoch’.

‘Magazines and newspapers in Australian literature’ is a more troublesome subject than it may at first sight appear. Within its scope lurk issues and problems that preoccupy and sometimes bedevil much Australian literary criticism and cultural commentary. Indeed, the method and content of this book provide a helpful approach to those perennial issues.

Schools are the subject of very mixed treatment by the media. On the one hand, some publish regular feature articles, or even weekly columns; many of a high standard, dealing with education issues. On the other, news stories often focus upon criticism, all too often uninformed, by some public or political personality. Problems in schools are sensationalised, but positive achievements rarely reach the news pages.

Iola Matthews has provided a tool to help those concerned with schools to improve this situation. Media Handbook is a clearly written and intensely practical guide to local school councils and others. It tells how to write and use press releases, how to organise press conferences, how to conduct interviews with the media, and other aspects of the publicity game.