For over a decade, Naomi Klein – the avowedly left-wing Canadian journalist and activist, best known for her first and third books, No Logo: Taking aim at the brand bullies (1999) and The Shock Doctrine: The rise of disaster capitalism (2007) – has been ‘chronically confused’ for ‘the other Naomi’, American writer Naomi Wolf, who first made her name with the feminist best seller The Beauty Myth (1990). Across that period, Klein’s ‘big-haired doppelganger’ has morphed into ‘one of the most effective creators and disseminators of misinformation and disinformation’ of recent times, a development that has led some to remark that Wolf is in fact a ‘doppelganger of her former self’.