There is change. Then there is rate of change, known as velocity. Then there is rate of rate of change, known as acceleration. In physics, the three are distinct; psychologically, however, the distinction is more difficult to conceive. Certainly, this seems the case for Richard King in his latest book, Brave New Wild: in detailing an apparently new techno-political phenomenon called ecomodernism, he seems to confuse an uptick in the rate of technological change for a distinct change in itself, arguing that we are at the start of a paradigm shift.