Privacy is having its moment. Google users have unknowingly permitted the corporation to track their every movement and record every web search, YouTube video watched, and more. Facebook allowed data to be collected from users and their friends via a third-party application, which were then used by data analytics firm Cambridge Analytica to target Trump voters with ‘fake news’ in the 2016 US presidential election. And personal data is far from all that can be bought and sold online. In 2014, more than 250 celebrity- owned iCloud accounts were hacked, and their explicit personal photos disseminated online. The prevalence of sharing non-consensual pornography (‘revenge porn’) is not restricted to the rich and famous. In the United States, the Data and Society Research Institute reported in 2016 that one in twenty-five Americans had been a victim of ‘image-based abuse’, to use the terminology now preferred by researchers. In Australia, according to a 2017 RMIT University report, that number is around one in five.