According to one study cited in Stuart Cunningham’s book, there are two opposing groups of people: ‘Political Junkies (PJs)’ and ‘Big Brother fans (BBs)’. PJs think that it beggars belief that anyone could think Big Brother was useful. BBs say that politicians are unapproachable and out of touch. As an MP who used to quite enjoy watching Big Brother, I found myself torn. Am I a BB or a PJ? A PJ in BBs? Or a BB in PJs?