Life of the Party: How the Remarkable Brownie Wise Built and Lost a Tupperware Party Empire by Bob Kealing

Reviewed by
September 2016, no. 384
Rachel Fuller reviews 'Life of the Party: How the remarkable Brownie Wise built and lost a Tupperware Party empire' by Bob Kealing

Life of the Party: How the Remarkable Brownie Wise Built and Lost a Tupperware Party Empire

by Bob Kealing

Affirm Press $24.99 pb, 318 pp, 9781925344967

Life of the Party: How the Remarkable Brownie Wise Built and Lost a Tupperware Party Empire by Bob Kealing

Reviewed by
September 2016, no. 384

The foundation years of the Tupperware empire have all the elements of a great story. Earl Tupper, an introverted inventor determined to become a millionaire by the age of thirty, created the Tupperware range from a plastics waste product that was deemed unusable in postwar America. Sales were elusive until Brownie Wise, a poorly educated single mother, introduced Tupperware to the neighbourhoods, mobilised the masses, and formalised the highly successful, home-based selling technique, the Tupperware party.

Rachel Fuller reviews 'Life of the Party: How the remarkable Brownie Wise built and lost a Tupperware Party empire' by Bob Kealing

Life of the Party: How the Remarkable Brownie Wise Built and Lost a Tupperware Party Empire

by Bob Kealing

Affirm Press $24.99 pb, 318 pp, 9781925344967

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