Social Media

Imagine having a performance review conducted by your employer while you were in a coma and on maternity leave and being told on your return to work that your responsiveness was found wanting. This anecdote is related straight-faced by Sarah Wynn-Williams in her whistleblowing account of the multinational technology giant Facebook. Based on the author’s seven-year tenure as Facebook’s Director of Global Public Policy, which ended in 2017, Careless People provides new insights into Facebook’s treatment of employees and users alike. As Wynn-Williams recalls: ‘A quick google search confirm[ed] my suspicions that you are not supposed to be given a performance review on your maternity leave. In fact, I understand that pushing someone to work during their maternity leave is against the law.’ A chilling picture is constructed of the human cost of the company’s lawless commitment to power, profit, and a galactic technocracy, the Metaverse.

On 26 October 2022, two days before closing a deal to purchase Twitter for US$44 billion (A$61.4 billion), Elon Musk walked into its San Francisco headquarters carrying a white porcelain sink. He walked up to an unattended front desk in the lobby and said, to no one: ‘You can’t help but let that sink in.’ Of course, he didn’t really say this to no one. His triumphant entrance at Twitter HQ was staged, the video shared with his 120 million Twitter followers, with the phrase: ‘Let That Sink In!’

Reading a book about online polarisation is a bit like reading a murder mystery novel where the murderer is revealed on page one. We all know it was social media, on our devices, with the trolls, in the bedroom. What we don’t know is the human cost of our newly fragmented online world: the lives destroyed, the families torn apart, the friends permanently estranged when someone falls down an online rabbit hole.