The phenomenon of the Fremantle Arts Centre Press in Western Australia is one of the instructive publishing success stories of the past decade.
It is a frankly regional venture, and by concentrating on the local market and the immediate writing scene it has built up a secure base of interest – and sales. Out of a real or imagined (but widespread) sense of slight, or exclusion, has emerged the one thing most likely to resolve that carping insecurity: direct action aimed at self-sufficiency. It is important to recognise this motivating force. But it is important, also, to look at the consequences of that initial do-it-yourself bravado.
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