There are moments in political history when the electoral contest is real, visceral, and there are other times when the governing party is so visibly exhausted and the context so apparently unfavourable that the prudent move is not to try too hard to win. Such was the case at the last British general election, held in July 2024. After four consecutive victories, five changes of prime minister, and a litany of disasters, scandals, and failures, the governing Conservative regime led by the likeable but hapless Rishi Sunak finally keeled over and gave way to Keir Starmer’s Labour Party. Starmer won a majority of 174 seats, with a relatively modest thirty-four per cent of the popular vote.