Schools are the subject of very mixed treatment by the media. On the one hand, some publish regular feature articles, or even weekly columns; many of a high standard, dealing with education issues. On the other, news stories often focus upon criticism, all too often uninformed, by some public or political personality. Problems in schools are sensationalised, but positive achievements rarely reach the news pages.
Iola Matthews has provided a tool to help those concerned with schools to improve this situation. Media Handbook is a clearly written and intensely practical guide to local school councils and others. It tells how to write and use press releases, how to organise press conferences, how to conduct interviews with the media, and other aspects of the publicity game.
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