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Starters and Writers

I have never flown first class on Qantas; I’d love to, but somehow I don’t think I ever will. But next time you fly first class on a Qantas 747, take a look at the inflight library and you might be surprised to find copies of George Johnston and Charmian Clift’s Strong Man from Piraeus; Elizabeth Jolley’s Palomino; Evan Green’s Alice to Nowhere; Gerald Murnane’s A Lifetime on Clouds; or Kate Grenville’s Lillian’s Story.

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The Australian Bookseller & Publisher serves as the trade magazine for the Australian publishing and bookselling industry. It derives a substantial amount of its revenue from the advertisements that publishers place in it.

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As managing direction of the English publishing house, Chatto & Windus, expatriate Australian Carmen Callil has been described as the bête noire of Australian publishing. She had been invited to Australia for Writers Week at the Adelaide Festival. She left slightly annoyed and hurt that she had been cast in a predatory role when her interest in Australian writing stemmed from her own sense of Australianness.

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Many Australian publishers question the ability of overseas publishers to market and distribute a London published book by an Australian writer in Australia. The emotional and commercial commitment to a book by a distributor, they argue, is not the same as that of a publisher. An Australian publisher also has a better perception of the market and the quantities required. In the case of the market being underestimated, reprints of sufficient quantity can be supplied relatively quickly. In general my experience as a bookseller would confirm these comments.

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At a seminar on the arts and the economy held recently in Melbourne, Laurie Muller, general manager of the University of Queensland Press, attacked what he described as the myth of the Australian publishing industry. According to Muller, the market size for serious Australian books is so small (one to three thousand) that publishers can barely recoup their development costs, let alone make any profits to service capital and finance further books and expansion.

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