Christopher Menz reviews 'Rayner Hoff: The life of a sculptor' by Deborah Beck

Rayner Hoff, the most significant sculptor to work in Australia between the wars, is most admired for his sculptures in the Anzac war memorials in Sydney and Adelaide. His work was in the classical figurative tradition in which he had trained. While never part of the international avant-garde, he remained modern for his era and adapted to the idiom of art deco. Hoff’s work is known to all Australians through a logo depicting a lion with its paw on a ball, which he designed for Holden in Adelaide in 1927. While his name may be unfamiliar to many people, the Holden lion mascot, instantly recognisable even in its modified form, is still in use today. Now ninety, the Holden insignia is one of the great examples of Australian logo branding; at a time when so many cars are indistinguishable, the mascot is still the easiest way to identify a Holden.

Read the rest of this article by purchasing a subscription to ABR Online, or subscribe to the print edition to receive access to ABR Online free of charge.

If you are already a subscriber, click here, or on the ‘Log In’ tab in the top right hand corner of the screen, and enter your username and password to log in. If you have logged in but are still seeing this message your subscription to ABR Online may have expired. Please contact us or click here to renew your subscription to ABR Online. More information about ABR Online can be found on our Frequently Asked Questions page.

Published in November 2017, no. 396

Leave a comment

Please note that all comments must be approved by ABR and comply with our Terms & Conditions.

NB: If you are an ABR Online subscriber or contributor, you will need to login to ABR Online in order to post a comment. If you have forgotten your login details, or if you receive an error message when trying to submit your comment, please email your comment (and the name of the article to which it relates) to comments@australianbookreview.com.au. We will review your comment and, subject to approval, we will post it under your name.