Ten years ago, if you moved in certain journalistic circles, calling yourself a blogger was about as popular as leprosy. Few in the industry had respect for the platform, and fewer still would have read your work. Print journalists seemed divided on whether blogging was a joke or a threat. Either way, it was a sure-fire way to end a conversation fast. But the digitisation of the media and its attendant upheaval of the newspaper business model changed everything. The occupational clichés of ink-stained fingers and the printing press were swiftly replaced with scrolling RSS feeds and the ubiquity of smartphones, constantly aglow. Circulation figures – and the dubious methods used to calculate them – were deemed irrelevant. Page views and time-stamps became the new metrics of an article’s (or an author’s) worth.